Alexa Kazun

Uvation

A unified enterprise platform for IT services, cybersecurity, cloud solutions, and managed support—designed to simplify operations and protect critical business systems.

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Project details

Industry
IT Services & Consulting
Enterprise Technology
Services
UI/UX Design
UI/UX Audit
Type
Enterprise
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About

  • Enterprise
  • IT & Cloud Services
  • Cybersecurity
  • AI/ML Systems
  • Enterprise Solutions

A comprehensive IT and security platform that lets businesses purchase cloud and IT services through the Uvation Service Platform (USP), explore Data Center, Security, and AI/ML products on Marketplace, track service health via the Support platform, and earn loyalty rewards—offering a seamless experience across web and mobile.

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From Challenges to Success

We addressed challenges in data complexity, onboarding, and navigation, turning them into streamlined solutions that improve the user experience.

Challenge 1

Identity, Support, Rewards, Marketplace, and USP operated as disconnected experiences.

Solution 1

Partnered with the CTO to establish Identity as the centralized access layer and streamline USP’s modular architecture.

Challenge 2

Maintaining consistency and delivery quality across designers with varying experience levels.

Solution 2

Introduced IBM Design System standards, streamlined UX workflows, and mentored designers on handoff and research practices.

Challenge 3

Managing subscriptions, IAM roles, billing, permissions, and service health across enterprise products.

Solution 3

Researched IBM Cloud and AWS ecosystems, mapped service workflows, and integrated third-party tools to improve operational efficiency.

Challenge 4

Supporting a large customer base with a small support organization.

Solution 4

Designed AI-assisted dashboards, ticketing systems, and Microsoft Teams integrations to improve support visibility and response times.

Challenge 5

Creating a rewards program that encouraged engagement while protecting business margins.

Solution 5

Studied systems like Xbox Rewards and leveraged internal financial models to design a tiered incentives platform.

Process

We collaborate closely with our client throughout every step, from understanding their needs to delivering a tailored, intuitive solution.

Discovery

  • UX audits
  • Business goals
  • User research
  • Workflow mapping

Brand Identity

  • IBM Design System
  • Visual standards
  • Design tokens

UI/UX Design

  • MVP strategy
  • User flows
  • Product research

Support & Delivery

  • Design handoff
  • QA processes
  • Change logs
  • Production audits

Brand identity

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Primary

#2570FE

Secondary

#393939

Tertiary

#D3E2FF

Neutral

#F4F4F4
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UI/UX Design

We developed UI concepts and translated them into sleek, functional layouts, ensuring a seamless experience across platforms.

  1. Pain point 1

    Complex multi-platform workflows

    Solution 1

    Unified dashboards for IAM, billing, subscriptions, and service health

  2. Pain point 2

    Tiered IAM permissions management

    Solution 2

    Flexible role-based access with platform-specific permissions

  3. Pain point 3

    Difficulty visualizing usage and billing

    Solution 3

    Data-rich tables and graphs for subscriptions and cost tracking

  4. Pain point 4

    Service health and support fragmentation

    Solution 4

    Real-time dashboards with maintenance visibility and multi-channel support

  5. Pain point 5

    Limited support team capacity

    Solution 5

    AI chatbot experiences reduced workload and improved response efficiency

  6. Pain point 6

    Weak incentives and engagement systems

    Solution 6

    Tiered rewards supporting redemptions, donations, and product purchases

  7. Pain point 7

    Fragmented platform experiences

    Solution 7

    Identity-centered ecosystem connecting USP, Support, Rewards, and Marketplace

Product images

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Measuring Success

~20%
faster issue resolution through dashboard audits
~25%
reduction in support workload through AI chatbot implementation
~11%
faster platform delivery through third-party integrations
6
enterprise platform experiences delivered across IT product sales and consulting services

Design System

We built a design system to keep the product consistent and easier to scale.

IBM Plex Sans

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Alexa Kazun

Alexa Kazun

My role

Lead UI/UX Designer

  1. Led UI/UX strategy and execution across Identity, Support, USP, Admin, Marketplace, and Rewards portals

  2. Built scalable design systems and standardized UI components

  3. Mentored 3 designers on research, handoff, and design consistency practices

  4. Designed AI chatbot experiences for support efficiency improvements

  5. Planned Rewards strategy using business goals, financial constraints, and engagement metrics

  6. Conducted production UX audits using BugHerd to identify and resolve live issues quickly

Cross-Functional Partners

Product, engineering, design systems, marketing, research, accessibility, and content teams partnered with across design and implementation.

  • Partner

    Brand & Design

  • Partner

    Engineering

  • Partner

    Support

  • Member

    Chief Technology Officer (CTO)

  • Member

    Technical Program Manager (TPM)

  • Members

    UI/UX Designer

  • Members

    UI/UX Designer II

  • Members

    Graphic Designer

  • Members

    Full Stack AI Engineer

  • Members

    Call Center Agent

What's Next?

Uvation

Explore Uvation Today

—start your journey.

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