Uvation
A unified enterprise platform for IT services, cybersecurity, cloud solutions, and managed support—designed to simplify operations and protect critical business systems.
Project details
- Industry
- IT Services & Consulting
- Enterprise Technology
- Services
- UI/UX Design
- UI/UX Audit
- Type
- Enterprise
Feature

About
- Enterprise
- IT & Cloud Services
- Cybersecurity
- AI/ML Systems
- Enterprise Solutions
A comprehensive IT and security platform that lets businesses purchase cloud and IT services through the Uvation Service Platform (USP), explore Data Center, Security, and AI/ML products on Marketplace, track service health via the Support platform, and earn loyalty rewards—offering a seamless experience across web and mobile.
Project screenshots



From Challenges to Success
We addressed challenges in data complexity, onboarding, and navigation, turning them into streamlined solutions that improve the user experience.
Challenge 1
Identity, Support, Rewards, Marketplace, and USP operated as disconnected experiences.
Solution 1
Partnered with the CTO to establish Identity as the centralized access layer and streamline USP’s modular architecture.
Challenge 2
Maintaining consistency and delivery quality across designers with varying experience levels.
Solution 2
Introduced IBM Design System standards, streamlined UX workflows, and mentored designers on handoff and research practices.
Challenge 3
Managing subscriptions, IAM roles, billing, permissions, and service health across enterprise products.
Solution 3
Researched IBM Cloud and AWS ecosystems, mapped service workflows, and integrated third-party tools to improve operational efficiency.
Challenge 4
Supporting a large customer base with a small support organization.
Solution 4
Designed AI-assisted dashboards, ticketing systems, and Microsoft Teams integrations to improve support visibility and response times.
Challenge 5
Creating a rewards program that encouraged engagement while protecting business margins.
Solution 5
Studied systems like Xbox Rewards and leveraged internal financial models to design a tiered incentives platform.
Process
We collaborate closely with our client throughout every step, from understanding their needs to delivering a tailored, intuitive solution.
Discovery
- UX audits
- Business goals
- User research
- Workflow mapping
Brand Identity
- IBM Design System
- Visual standards
- Design tokens
UI/UX Design
- MVP strategy
- User flows
- Product research
Support & Delivery
- Design handoff
- QA processes
- Change logs
- Production audits
Brand identity

Secondary
#393939Tertiary
#D3E2FFNeutral
#F4F4F4
UI/UX Design
We developed UI concepts and translated them into sleek, functional layouts, ensuring a seamless experience across platforms.
Pain point 1
Complex multi-platform workflows
Solution 1
Unified dashboards for IAM, billing, subscriptions, and service health
Pain point 2
Tiered IAM permissions management
Solution 2
Flexible role-based access with platform-specific permissions
Pain point 3
Difficulty visualizing usage and billing
Solution 3
Data-rich tables and graphs for subscriptions and cost tracking
Pain point 4
Service health and support fragmentation
Solution 4
Real-time dashboards with maintenance visibility and multi-channel support
Pain point 5
Limited support team capacity
Solution 5
AI chatbot experiences reduced workload and improved response efficiency
Pain point 6
Weak incentives and engagement systems
Solution 6
Tiered rewards supporting redemptions, donations, and product purchases
Pain point 7
Fragmented platform experiences
Solution 7
Identity-centered ecosystem connecting USP, Support, Rewards, and Marketplace
Product images


Measuring Success
- ~20%
- faster issue resolution through dashboard audits
- ~25%
- reduction in support workload through AI chatbot implementation
- ~11%
- faster platform delivery through third-party integrations
- 6
- enterprise platform experiences delivered across IT product sales and consulting services
Design System
We built a design system to keep the product consistent and easier to scale.
IBM Plex Sans


Alexa Kazun
My role
Lead UI/UX Designer
Led UI/UX strategy and execution across Identity, Support, USP, Admin, Marketplace, and Rewards portals
Built scalable design systems and standardized UI components
Mentored 3 designers on research, handoff, and design consistency practices
Designed AI chatbot experiences for support efficiency improvements
Planned Rewards strategy using business goals, financial constraints, and engagement metrics
Conducted production UX audits using BugHerd to identify and resolve live issues quickly
Cross-Functional Partners
Product, engineering, design systems, marketing, research, accessibility, and content teams partnered with across design and implementation.
Partner
Brand & Design
Partner
Engineering
Partner
Support
Member
Chief Technology Officer (CTO)
Member
Technical Program Manager (TPM)
Members
UI/UX Designer
Members
UI/UX Designer II
Members
Graphic Designer
Members
Full Stack AI Engineer
Members
Call Center Agent
Members
UI/UX Designer
Members
UI/UX Designer II
Members
Graphic Designer
Members
Full Stack AI Engineer
Members
Call Center Agent
What's Next?
See More Work
See more of the work I've been creating around what I love doing most.

