Influxer
An e-commerce and NIL platform helping student-athletes generate income through merchandise sales, brand partnerships, and professional development tools.
Project details
- Industry
- Sports Marketing & NIL Management
- Services
- UI/UX Design
- Design Systems
- Platform Identity
- Type
- Startup
Feature
About
- Startup
- NIL Monetization
- E-Commerce
- Athlete Merchandise
- Student-Athletes
A platform and app that helps student-athletes monetize their Name, Image, and Likeness (NIL) through personalized merchandise and custom apparel. Serving thousands of athletes nationwide, it also provides educational resources in marketing, entrepreneurship, and personal branding to support career growth while ensuring NIL compliance.
Project screenshots
From Challenges to Success
We addressed challenges in data complexity, onboarding, and navigation, turning them into streamlined solutions that improve the user experience.
Challenge 1
Working with developers unfamiliar with design systems, while updating outdated merchandise site layered with thousands of breadcrumb interactions.
Solution 1
We created design tokens, built components and variants (e.g. buttons, dropdowns, active, default), added to Storybook by engineers, and studied competitors to restructure our website.
Challenge 2
Facing a confusing, lengthy athlete sign-up process tied to backend verification checks.
Solution 2
We condensed the 13-page sign-up into 5, with clear grouping and copy, and designed states for verification and approval via the API linked to our internal platform.
Challenge 3
Athletes confused about earnings and campaign applications due to poor iOS UX flows designed by a marketing company Influxer hired.
Solution 3
We audited flows, studied competitors like Mogl and Opendorse and moved earnings that athletes asked about most directly to the dashboard.
Challenge 4
Measuring platform performance for family members (35–55) on the e-commerce site and athletes (18–24) on iOS and web app.
Solution 4
We tracked sessions, events, and finances with Google Analytics and monitored behavior with Microsoft Clarity to draw hypotheses and address pain points.
Challenge 5
Facing challenges with an internal platform that had inappropriate branding, poor accessibility, confusing usability, improper nomanclature, etc.
Solution 5
We reskinned UI, grouped tabs into modules, aligned colors to WCAG 2.1 AA standards (4.5:1 ratio) with built-in accessibility checks, and renamed unclear labels like “Audible” to “Deactivate Products.”
Challenge 6
Struggling with half-built internal tools for teams like Outreach, causing wasted engineering resources.
Solution 6
We removed technical debt, reduced engineer dependence for simple workflows, and added how-to guides with module documentation around business context.
Challenge 7
Facing complexity in managing merchandise operations, school-specific items, auto-generated graphics, and error handling workflows.
Solution 7
We built a design studio for merch like Rush Order Tees, consolidating complex product configurations into a live workflow and using AI to streamline editing.
Challenge 8
Constantly changing business strategies, and feature requirements due to evolving priorities.
Solution 8
We held regular sessions with the CEO, investors, engineers, and the CTO, prioritized tasks, and worked overtime in a high-paced environment.
Process
We collaborate closely with our client throughout every step, from understanding their needs to delivering a tailored, intuitive solution.
Discovery
- UX audits
- Business goals
- User research
Brand Identity
- Design System
- Defining UI Identity
- Patterns
UI/UX Design
- MVP + Re-Design
- User Flows
- Competitive Analysis
Support
- Design Handoff
- Analytics
- Quality Assurance
Brand identity
Secondary
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UI/UX Design
We developed UI concepts and translated them into sleek, functional layouts, ensuring a seamless experience across platforms.
Pain point 1
Merchandise Navigation and Hierarchy
Solution 1
Browsing by college, sport, or athlete with college pages featuring rankings, team links, and trending athletes.
Pain point 2
Customer Engagement and Conversions
Solution 2
Trending sections, product bundles, and free shipping or “bought together” prompts to boost sales.
Pain point 3
Athlete Earnings and Campaign Visibility
Solution 3
iOS dashboard showing royalties, storefront, and campaign applications with messaging.
Pain point 4
Platform Access and Athlete Education
Solution 4
Web app for Android users with eBooks and step-based incentives to promote engagement.
Pain point 5
Fan Engagement Opportunities
Solution 5
“Micro Moment Machine” lets stadium staff upload game photos to shirts, launch on athlete storefronts, and add a QR code on the stadium billboards.
Pain point 6
Role-Based Permissions and Access
Solution 6
Internal and external access controls with college-level role management.
Pain point 7
College Merch Approval and Compliance
Solution 7
Approval system for college admins to review designs for legal, brand, and licensing compliance before athlete merch goes live.
Pain point 8
Internal System Fragmentation
Solution 8
Unified modules for Financials, Outreach, Colleges, Merchandise, Vendors, Roster, and Permissions.
Pain point 9
Athlete and College Management Workflows
Solution 9
Tools for roster assignment, profile merging, transfers, and payout tracking.
Pain point 10
Product Creation and Data Consolidation
Solution 10
Design studio with live previews like Rush Order Tees, combining SKUs, vendors, and configurations.
Pain point 11
Brand Compliance and Content Moderation
Solution 11
AI-assisted moderation and product generation for faster merch creation.
Pain point 12
Employee Education and Platform Knowledge
Solution 12
In-platform documentation with module guides, workflows, and resource links.
Product images
Measuring Success
- ~49K+
- sign-ups driven through UX optimization
- ~20%
- reduction in internal support load
- ~25%
- reduction in design-dev rework through new design system
- WCAG 2.1
- compliance achieved across internal tools
- ~8%
- increase in engagement in iOS MVP through gamified flows
- ~42%
- faster merch creation using AI builder for 30+ athlete SKUs
Design System
We built a design system to keep the product consistent and easier to scale.
Gilroy
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Alexa Kazun
My role
UI/UX Designer
Designed a responsive e-commerce site with individual athlete storefronts.
Built a Figma design system with tokens, components, and guidelines used in Storybook.
Designed an iOS MVP for payouts, product management, and store browsing with gamified tasks.
Worked with PMs/devs to document user stories, validations, and resolve technical debt.
Redesigned the internal operations product with improved UX, structure, and WCAG accessibility.
Cross-Functional Partners
Product, engineering, design systems, marketing, research, accessibility, and content teams partnered with across design and implementation.
Team
Engineering
Member
Chief Technology Officer (CTO)
Members
Business Operations Manager
Members
Principle Software Engineer
Members
Lead Software Engineer
Members
iOS Engineer
Members
Full Stack Engineer
Members
Software Engineer
Members
Software Engineer II
Members
Platform Engineer
Members
Business Operations Manager
Members
Principle Software Engineer
Members
Lead Software Engineer
Members
iOS Engineer
Members
Full Stack Engineer
Members
Software Engineer
Members
Software Engineer II
Members
Platform Engineer
What's Next?
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